Internal MarTech for Orange Apron Media — The Home Depot's retail media network.
I lead design on the internal tools that planners, brand managers, and creative ops use every day to
run campaigns across homedepot.com, offsite media, and 2,300+ stores. I work with PM, engineering, and
research from problem-framing through ship.
Lately, two long-running services for our suppliers. The
Brand Page Self-Service Portal, which I've shaped since 2021 to let vendors
publish their own pages on homedepot.com. And Creative Hub, a self-service
platform that lets suppliers manage their own creative and showcase their brand through The Home Depot.
An engineer's Innovation-Week concept, reworked into an enterprise-grade internal tool that automates the manual relays behind every brand page — backfilling legacy data, filling timeline gaps, migrating URLs. I directed ChatGPT and Codex through the exploration and every design decision, then handed engineering a working prototype and a Figma file instead of a static spec.
The internal platform that lets supplier brands manage their own storefronts at The Home Depot — replacing a months-long, eight-team managed service. Sole designer and researcher: I took it from a blank page to a validated alpha, shipping a metrics dashboard first, then a guided page builder.
A self-service asset platform for Home Depot's suppliers, replacing a manual email-and-SharePoint relay. As a founding member, I led the research that redefined the brief before a screen got drawn — then built the workflow around three advertiser types the original plan never scoped for.